Workshop: How to write for LinkedIn

(even if you…kinda hate LinkedIn) 

A practical, hands-on workshop and coaching program that will walk you through the process of building a brand on LinkedIn — without being salesy and gross.

LinkedIn is a powerful tool for growing your brand — but too many people are put off by all the BS in their feeds. Hustle bros posting morning routines. “20 things that my wedding taught me about B2B sales.” The endless sales pitches, thinly disguised as “thought leadership” (bleurgh). 

But it doesn’t have to be like that. 

It is entirely possible to build a strong brand on LinkedIn while being honest, helpful, and thoughtful — and still get the likes, engagements, connections, and DMs you need to build your business. 

I know, because I’ve done it myself.  My approach to LinkedIn has helped me: 

• Attract more of my ideal clients 

• Create a steady pipeline of inbound leads 

• Build a solid reputation as a subject matter expert 

• Get invited onto multiple podcasts 

• Engage over 11,000 LinkedIn followers  

• Hit well over 1 million annual impressions 

Those are decent numbers, but they’re nothing crazy. The reason I think that people reach out to me for guidance on LinkedIn is that I’ve built up my LinkedIn community while still being myself. 

I’m not cheesy. I don’t write clickbait. I don’t stir up fake controversies. I just try to be helpful, share my expertise, and get to the point. 

Turns out, on LinkedIn, that’s somewhat rare — and, judging from my DMs, it seems like quite a few people would like to learn how they can do it too. 

In this workshop, I’ll give you specific feedback on your existing posts and strategies (no roasting, I promise! Just tips that could help you get more out of your time on LinkedIn.) 

We’ll take a deep dive into how you show up on LinkedIn, where there are opportunities to pivot for better reach, how to find your own unique voice, and how to turn your time on LinkedIn into actual DMs and sales. 

We’ll also go through how to: 

• Build a regular posting habit, without spending hours every day on LinkedIn 

• Understand exactly how to position your business and yourself to stand out from the noise 

• Increase engagement by writing posts that resonate with your ICP

• Never run out of things to say

• Learn hook formats that don’t feel like hooks (but still work) 

• Develop a simple LinkedIn strategy that will help you get the results you need

It’s perfect for you if you: 

• Would like to post on LinkedIn more regularly, but get in your own way by overthinking every. single. post. (And deleting most of them.) 

• Don’t have a lot of time to spend on LinkedIn, but still want to use it to build your business (or your client’s business) 

• Just want practical, actionable advice on how to start posting on LinkedIn, keep the habit going, and write posts that will help your business — from someone who’s done it 

Duration: 1.5 hours 

Price: $700 $450 early bird discount 

Optional follow-up coaching sessions after the workshop: $250 

Ready to start getting better results on LinkedIn? Fill in this short form to apply for a customized workshop!